Site Reliability Engineering (SRE)
Service level objectives, error budgets and an on-call practice that does not burn out your team.
Read moreMonitoring & Support
Application Performance Monitoring (APM)
Tracing and metrics that show what users actually experience, not just what the servers report.
Overview
Infrastructure dashboards can be entirely green while customers cannot complete a purchase. APM closes that gap by instrumenting the application itself — each request traced across services, each slow database call attributable to the code that made it.
We implement tracing, metrics and real user monitoring, then build alerting around user-facing symptoms so a page fires when people are affected rather than when a CPU graph looks unusual.
What you get
Requests traced end to end
A slow request followed across every service, queue and database call to find the actual cause.
Real user measurement
Browser-side data showing what your customers experience on their devices and connections.
Alerts on symptoms
Pages triggered by error rate and latency that users feel, not by resource metrics that usually recover on their own.
Costs kept sane
Sampling and retention configured so observability does not quietly become one of your larger bills.
How we work
- 01
Select
Tooling chosen on stack fit and cost — OpenTelemetry-based where that keeps your options open.
- 02
Instrument
Automatic instrumentation deployed, then manual spans added around the code paths that matter.
- 03
Baseline
Normal performance established per endpoint so alert thresholds reflect reality.
- 04
Alert
Symptom-based alerting with routing and runbooks, and noisy alerts removed rather than tolerated.
Common questions
Which APM tool is best?
It depends on your stack and budget. We favour OpenTelemetry instrumentation because it keeps the backend replaceable, which matters when pricing changes.
Will instrumentation slow the application?
Overhead is typically low single-digit percentages with sampling configured properly, and it is easily outweighed by the time saved diagnosing problems.
We already have infrastructure monitoring. Is this different?
Yes. Infrastructure monitoring tells you a server is busy. APM tells you which code path made it busy and which customers were affected.
Often paired with
Log Management & Analytics
Centralised, structured logs you can actually search at 3am, with retention that does not bankrupt you.
Read moreCloud Cost Optimisation (FinOps)
Reduce cloud spend in the right order — visibility, deletion, rightsizing, then commitments.
Read moreReady to talk about application performance monitoring (apm)?
We will tell you what we would do, roughly what it costs, and whether it is worth doing yet.